1. Home
  2. People
  3. Geoff Hoffman

Share this page

Geoff Hoffman

Partner Sydney
Phone
+61 2 9353 4617
Mobile
Email

Commercially astute. He is an efficient negotiator who keeps his eye on the prize.

Overview

More than 20 years' experience, advising clients on corporate and commercial matters, including mergers and acquisitions, equity fund raising, joint ventures, general corporate advice and ASX rules compliance.

Geoff is appreciated by his clients for his breadth of knowledge and commercial acumen.

Notable Work
  • Woolworths Group Limited (Woolworths): Advised on
    • the sale of its 540 fuel convenience sites to EG Group for A$1.725 billion. As part of the transaction, Woolworths Group and EG Group entered into a 15 year commercial alliance covering fuel discount redemption, loyalty and wholesale product supply.
    • its investments in and joint venture with data analytics company Quantium. As part of the transaction Quantium was given access to Woolworths de-identified customer data, including from its Everyday Rewards customer loyalty program.
    • its A$340 million acquisition of Cellarmasters Wines from Archer Capital.
    • its acquisition of a 65% interest in PFD Food Services and a portfolio of freehold properties for A$552 million.
  • Suntory: Advised on its sale of Cerebos Food & Instant Coffee (in Australia and New Zealand) and Asian Home Gourmet Singapore business to Kraft-Heinz for $290m, and the sale of Suntory Coffee Australia Limited to UCC for $158.4m.
  • Singtel Optus: Advised Singtel Optus on:
    • its purchase of amaysim's mobile business for A$250 million
    • the sale of its mobile phone and tablet insurance service business to US-based tech repairs and device insurance company Likewize for $200 million
    • its acquisition of IT professional and managed services company Ensyst.
  • Structured Investment Products: Advised issuers of ASX-listed warrants, equity derivatives, stock lending and loan products for clients including the Commonwealth Bank, Macquarie Bank, Credit Suisse and UBS, and the Australian Stock Lending Association (ASLA).
  • Global investors: Advised in relation to Australian foreign investment laws for clients including Singtel, BlackRock, London Stock Exchange Group, Japan Industrial Partners and CDPQ.
  • NSW Government: Advised on its cornerstone investment in Australia's first hardware quantum computing company, Silicon Quantum Computing. Silicon Quantum Computing is an $83 million joint venture spun out of the University of New South Wales, with investments from the NSW government, Telstra, the Commonwealth Bank and the federal government.
  • nbn co limited: Advised on the rollout of the national broadband network, including advising on its agreements with Telstra, Optus, TPG, Vocus and other carriers for the supply of wholesale broadband services.
  • Roche: Advised on its investment in PrOSPeCT, a public-private partnership to expand access to comprehensive genomic profiling for cancer patients and enable clinical trial access. PrOSPeCT is a $185 million project funded by the Australian Government, together with investments from Roche Australia, NCI (the National Computational Infrastructure at ANU) and the Children's Cancer Institute Australia (CCIA).
  • 21st Century Fox: Advised on the global merger of Shine Group with Endemol and Core Media, to create a combined producer of unscripted media content including "American Idol", "The Biggest Loser" and "Big Brother" valued at more than $2 billion.
  • ING Group: Advised on its sale to UBS of ING Investment Management Australia, one of the largest active investment managers in Australia, with more than $34 billion in assets under management.
Find other people to support you